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The fashion industry is one of the most energy -intensive and polluting industries in the world today. The industry accounts for at least 10% of global greenhouse gas emissions and almost 20% of wastewater pollution. In addition, the fashion industry uses almost as much energy as the combination of shipping and aviation.
These issues are not limited to the clothing industry only. However, the ever-changing nature of fashion, where consumers are attracted and enticed to buy the latest trends. aka us aka us aka problem.
The issues facing the industry go beyond its carbon footprint; the global disruption caused by the Covid-19 pandemic has also created new consumer behaviors in many retail sectors, including fashion. A rapidly evolving digital economy, coupled with growing concerns about wage equity, inclusivity and humane working conditions, means the industry needs to step up to unfavorable measures. identified before the pandemic if it would remain relevant in the changing world.
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As a result, there is a need for the industry to make concerted efforts to be more sustainable, more eco-friendly and more adaptable to consumer trends and sentiments.
Let’s take a look at some of the fashion projects that we feel play an important role in truly transforming the industry towards a new, more sustainable model.
Patagonia is not exactly a new name in fashion circles. However, it gained a place in this article only because of the primary leadership in shunning harmful and unsustainable practices in the industry. The California -based clothing company has emerged as one of the foremost advocates of environmental ethics in fashion.
Not only was Patagonia one of the first to adopt the use of recycled materials in making garments, but it was also one of the first to commit to work ethic. In addition to using durable materials, the company also runs a service that helps customers repair their clothes instead of buying new items.
The company also launched the Wornwear brand, a second-hand clothing outlet, to take advantage of the strength of Patagonia gear and encourage people to recycle their clothing.
In general, very few fashion retailers embody the values of sustainability, ethical work and fair trade practices better than Patagonia.
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Getting to the toy
Sourcing playground is an online business-to-business (B2B) sourcing platform created to link fashion companies to enduring garment manufacturers.
With continuing to be the new buzzword in fashion circles and the thread on which many brands hang, Sourcing Playground plays an important role in helping fashion companies make responsible search decisions.
According to the company’s founder and CEO, Heather Williams, Sourcing Playground’s mission is to reduce the harmful impact of fashion by providing brands with the tools to connect with sustainable producers.
Proven sustainable manufacturers strive to reduce chemical waste and cost by effectively using resources during the production process. The cost savings from this practice can be passed on to fashion retailers and their customers.
By utilizing Sourcing Playground’s cutting-edge technology, fashion companies can come out smarter, optimize their supply bases, improve sustainability and gain unique market insights.
UPTY is a large online preloved clothing store that sells such new clothing items for up to 90% of the estimated retail price. At the center of UPTY’s operations is the genuine desire to reduce the carbon footprint of the fashion industry by adopting the circular fashion economy and promoting the philosophy of reduction, reuse and recycling.
Based in Tallinn, Estonia, the company was founded in 2020 by Dimitri Nogin, Sergei Brek and Valentin Savchenko. The main catchment area of UPTY is the wider Baltic region. However, after a recent successful pre-seed investment round that saw UPTY raise 650,000 euros, the company is now ready to expand its operations and expand beyond Estonia, Latvia and Lithuania.
The company hopes to eventually raise about 3 million euros, which it plans to start operations in Germany, Poland, France, the Netherlands, Sweden and Finland. UPTY also recently acquired a Finnish circular fashion startup called Rekki with more than 30,000 customers to continue its rapid expansion throughout the Nordic region.
Fashion -conscious people can find value in things they no longer use by selling them on the UPTY platform. The reselling process is simple and involves only three easy steps:
Order a free UPTY clean out bag.
Put all your unused clothing items in a clean bag.
Send the clean bag back to UPTY using the parcel service.
Once UPTY has received the garments, they will go through a series of rigorous quality checks. After the checks are completed, the accepted garment is measured, priced, photographed and listed on the UPTY website. After an item is sold, UPTY sends the seller an agreed portion of the list price.
UPTY prides itself on selling only genuine, high quality used clothing. The platform has a zero-tolerance policy on knock-offs.
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Like UPTY, ThredUP is one of the largest online thrift shops for women’s and children’s clothing. The store has new and slowly used clothing from generic brands like Old Navy to more elegant, taller labels like Free People, Lululemon, Banana Republic and Anthropology.
The company has spent the last decade building its market and infrastructure to take advantage of an estimated $ 50 billion resale economy.
To date, ThredUP is once again distributing more than 100 million clothing items throughout the United States. Nearly 15,000 new items are added to the store every day, with the same new items regularly on sale up to 90% off.
Buying second-hand clothing is more durable than buying new items, and with ThredUP, you can get leading fashion brands at a fraction of the price. Anything on the platform that remains unsold is usually repurposed or recycled.
ThredUP now seeks to leverage the accumulated experience and its proprietary retail-as-a-service (RaaS) platform to re-use sales for the broader fashion industry. In this way, the company hopes to play a leading role in making fashion more sustainable.
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The fast -paced trend has done untold damage to the planet and society, especially to low -income communities working in sweatshops scattered around the world. But a recent rise in awareness among consumers means the industry needs to create newer and more sustainable models to stay relevant in a rapidly changing global digital environment. economy.