A&E Networks Launches History Channel-Branded Travel Program

 A&E Networks Launches History Channel-Branded Travel Program

A+E Networks has partnered with educational travel provider Academic Travel Abroad to launch History Travel, a new program that offers a series of domestic and international trips inspired by world history.

Under the multi-year agreement, A+E and Academic Travel Abroad are designing tours led by historians and local experts approved by the History Channel, allowing travelers to experience historic sites and drive in the context of the events and culture shaping the present day.

The program is an ambitious move for A + E and especially unprecedented for a network brand. At the same time, offerings like History Travel are meaningful within a television and film scene that is rapidly finding new ways to reach audiences and is starting to decline into audiences. communication strategy directly to the consumer.

“We’re all looking for more meaningful experiences, and History Travel enables adventurers to connect with deeper people and places,” said Lance Still, senior vice president of consumer enterprises at A+E Networks. “Providing expert historical context to these curated destinations is a new way to engage our core audiences, and also expand the brand of curious history enthusiasts looking for a reliable source to help them take advantage of their travel experience and connect to the bigger picture of history. ”

“As a company formed after World War II, we are excited to work with an iconic brand to bring history to life through a variety of travel experiences,” added Kate Simpson , president of Academic Travel Abroad.

The first History Travel tour is scheduled for New Orleans, La. in November 2022 and priced at $ 2,995 for five days. Upcoming trips will take place in Gettysburg, Pa. and Antietam Creek, Yellowstone National Park, Pearl Harbor, England, France, Greece and Italy. Locations and itineraries have been chosen to expose history enthusiasts to the perspectives of the people who make famous destinations unique – for example, the England trip will provide insight into the life and leadership of Winston Churchill while New Orleans trip will focus on jazz legends like Louis Armstrong.

Detailed itineraries and more information are available at historytravel.com.

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