Best in Agency Creativity and Innovation

 Best in Agency Creativity and Innovation


Courtesy of 160over90

160 over 90

The agency has partnered with T-Mobile for a national marketing campaign, “Win ​​on the Road,” to promote the brand’s 5G coverage. The interior features professional softball players AJ Andrews and David Ortiz discussing the 2021 postseason, and Ortiz shares his experiences from when he “won the road.” To celebrate Peyton Manning’s induction into the Pro Football Hall of Fame, 160over90 worked with Michelob Ultra to recreate his HOF bust in the form of a grip handle, generating 4.2 million total impressions and 100% positive sentiment.

Courtesy of Jack Morton Worldwide

Jack Morton Around the World

The agency helped secure a multiyear agreement between Chevy and MLB that included Opening Day rights throughout the league, which led to the creation of nostalgic programs such as Field of Dreams moment and summertime activation that included in Guy Fieri’s apple pie hot dog merger – a creative spin on a classic Chevy jingle. Jack Morton also helped develop PGA Coaching Live, a Cadillac -initiated digital platform designed to engage golf fans before, during and after the PGA Championship. It includes updates on the actual tournament, access to PGA coaches and content movies with tips on sharing Collin Morikawa and getting behind the wheel of the 2021 Escalade.

Courtesy of MKTG

MKTG Sports & Entertainment

MKTG developed the strategy and oversaw the negotiations for the Intuit title partnership at the Intuit Dome, the future home of the Los Angeles Clippers. The agency guided Charlotte FC kit sponsor Ally through its activation campaign – using social media and augmented reality – around the jersey unveiled for the new MLS team, resulting in one of the top three we launched league history kit. MKTG has also partnered with Toyota to establish a first-of-a-kind Paralympian fund that distributes more than $ 1.3 million of the fund to help 435 individual athletes on their Paralympic journey.

Octagon

Octagon is working with most of its clients in 2021 to expand investment in the women’s sports industry. The work includes establishing multiyear, multimillion-dollar partnerships for Mastercard as the official sponsor of NWSL and World Rugby and the brand’s ongoing efforts to level the pay gap in sports, creating a NWSL bonus program. , which allocates. $ 1 million annually to the best players in the league. The agency also partnered with UPS to develop and create the “Business Drivers” national marketing campaign, designed to promote small businesses in need, through enrollment. the help of golfers Louis Oosthuizen and Lee Westwood (above).

Courtesy of CAA Sports

CAA Sports

The CAA has negotiated major add-ons to LoanDepot’s name-rights deal for the Miami Marlins ballpark, including the presentation of sponsorship to the ALCS and NLCS and the launch of the Home Means Everything campaign. Leading the agency in Coinbase’s first major sports deal in the NBA, WNBA, The G League, USA Basketball and NBA2K, along with top player and key team partnerships, led to multimillion impressions for crypto gifting during the holidays. CAA also took advantage of COVID-make-good discussions to extend Chase’s Madison Square Garden marquee partnership for a new six-year deal on new properties such as Chase Lounge.

Courtesy of Genesco Sports Enterprises

Genesco Sports Enterprises

Genesco is leading conversion strategies and negotiations for Anheuser-Busch for its NFL, MLB and Madison Square Garden deals. Through its relationships with players like George Kittle (above) and Travis Kelce, the agency connected Bud Light to Tight End University as players exchanged best practices and trained together in Nashville during offseason. Bud Light provides branded towels, branded cold tubs and merchandise as the partnership resonates on social media. The agency creates and manufactures custom, Pepsi -branded belts to give to each NFL Rookie of the Week winner and partners with Pepsi -affiliated teams. to show the winner who received their belt on their social channels.

Courtesy of Optimum Sports

Best Sports

The agency’s accomplishments include merging SAP and Apple with the NHL to create the Coaching Insights App for the iPad, and establishing State Farm and Gatorade as the first two corporate sponsors of the new Overtime Elite basketball league. As part of its work with Google to sponsor it to the WNBA, it created the “Most Searched” campaign that runs on linear, digital and social platforms, using Google Search data to find out what’s being searched for. to WNBA fans during games, then given that. information to fans to answer common questions in real time.

Courtesy of Wasserman

Wasserman

For client Diageo, Wasserman got a landmark deal that made its products on par with NFL fans everywhere. The merger of the 2021 NFL Kickoff includes on-site engagement with Smirnoff’s fanfest activation, and for the regular season the agency has implemented Crown Royal’s mission to make game day a day to give away with a $ 1 million commitment from Crown Royal through the Generosity Fund. Wasserman’s in -house creative agency, Laundry Service, used some big star powers – Ben Affleck, Shaquille O’Neal, Melvin Gregg and Jeff Wright – to launch Wynn’s first brand campaign for WynnBET , its new sportsbook app.





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