Digital Fashion’s Enfant Terrible Is Being Sued By Hermès

 Digital Fashion’s Enfant Terrible Is Being Sued By Hermès


A little movement of the pot is more consistent, or can generate more buzz, than a serial agitator. The digital fashion NFT community now has its own enfant awful Mason Rothschild. The coolest, most fashionable digital NFT wearables are symbols of identity, just like luxury items are in the real world. Metabirkin NFTs from duo Mason Rothschild and Ericka del Rosario definitely have people talking, and in some cases, even suing.

Just like the brands Gucci, Rimowa, Givenchy, Bulgari, Dolce and Gabbana, Jimmy Choo, and many others, continue to tap into the growing mainstream appeal of the crypto market by creating their own luxury NFT pieces, the luxury fashion house Hermès itself is holding back from entering the crypto market. progressive space. The 185-year-old French luxury fashion brand has revealed that it has no immediate plans to enter the NFT or metaverse market, proudly stating that they “value the ‘tactile expression of hand-made physical items.’ ”

That is why “MetaBirkin”NFT is very controversial from Mason Rothschild and Ericka del Rosario. The popular digital collection contains 100 virtual translations of the iconic Birkin bag. Hermès cited the offer, which has a total sales of nearly $ 1 million, saying they do not agree to the commercialization or manufacture of the NFTs, and the company is taking legal action to protect the intellectual property and trademark rights.

The MetaBirkins collection is actually the second time Rothschild has used NFTs to play on the well -established reputation of the Hermès bag. Her first collaboration, with fellow digital artist Eric Ramirez was called “Baby Birkin” and was a 1 on 1 edition of an NFT Birkin Bag adorned with a styled 40-week-old fetus. Rothschild was able to argue back then that the Baby Birkin NFT was protected based on parody and satire.

However, Mason Rothschild did not allow legal trouble to come to him. He and Ericka del Rosario recently hosted a NFT launch party in collaboration with the artist Amber Park at their fashion boutique in Beverly Hills, Terminal 27. The 3,000 square foot store not only sells cutting-edge clothing, but also serves as a social hangout and gathering place for Metaverse and crypto communities to party and party. promote their latest digital fashion. projects.

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This article originally featured the PSFK iQ report, Fashioning Virtual identity.



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