DMS Announces the Acquisition of Traverse Data, Inc. & Enhancements to Its Data Program & Technology Stack

 DMS Announces the Acquisition of Traverse Data, Inc. & Enhancements to Its Data Program & Technology Stack


CLEARWATER, Fla .– (BUSINESS WIRE)-Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of data-driven, technology-enabled digital performance advertising solutions that connect consumers and advertisers, announced the acquisition of Traverse Data, Inc.

Traverse Data harnesses the power of data and technology to generate new customers for advertisers and additional revenue for publishers, through a commercial audience activation, re-engagement and engagement. -retargeted platform. Traverse Data helps advertisers identify new audiences as their most preferred customers and match emails to website shoppers for re-engagement.

“Efficient and effective advertising requires an understanding of your audience and an awareness of when they are active in the market and willing to participate. DMS takes advantage of real-time intentional signals to consumers to deliver. the wisdom that determines the flow and power of our advertising efforts.We do real-time personalization of the scale to achieve great results, ”commented Jason Rudolph, Chief Technology Officer at DMS.

DMS has long benefited from its data flywheel, which is fast as advertisers scale their DMS costs. Additional advertising budgets will enable DMS to expand reach and increase its data assets to better engage and engage with consumers and provide stronger advertising ROI to its clients. its advertiser.

In addition to improving advertising performance, DMS data assets and technology capabilities work together to improve consumer experiences by allowing advertisers to better deliver a relevant message to consumers when ready. they buy and find options and offers.

The addition of Traverse Data is expected to increase the DMS data asset and facilitate the DMS technology roadmap, which has been implemented to make DMS more accessible to the Company’s existing data assets. The number of DMS purpose signals to consumers increased rapidly with Aimtell’s acquisition in February 2021 and the connections made across the DMS technology stack. The DMS data asset, at the end of April 2022, included 240 million selected U.S. adults, with as many as 1,100 data points collected per individual. DMS receives more than a billion intended signals from consumers every month.

“Traverse Data was created to drive the advertising industry of tomorrow,” said Craig Swerdloff, Traverse Co-Founder and CEO. “I’m excited that we’ve found a home for Traverse that we believe will be usable for what we’ve built, and a team that will continue to transform our platform to make something even bigger and more powerful than Traverse today. ”

No financial details of the transaction were disclosed.

About Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of advertising solutions powered by digital performance technology that connects consumers and advertisers within the auto, home, health and life insurance and a long list to the main vertical consumers. DMS’s first-party data assets, proprietary advertising technology, critical proprietary media distribution and data-driven processes help digital advertising clients risk their advertising costs while scaling their customer base. Learn more at https://digitalmediasolutions.com.

Ahead-Looking Statements

This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Actual DMS results may differ from those expected, estimates and estimates. projection of it and because of this, you should not rely on these forward statements as predictions of future events. These forward statements are often identified by words such as “anticipate,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intent,” “plan,” “may. , “” will, “” may, “” should, “” believe, “” predict, “” potential, “” continue, “and similar expressions. These forward -looking statements include, without limitation, DMS’s expectations regarding the benefits of Traverse Data acquisition, and are based on the beliefs and expectations of our management team from the information available at the time such statement made. These forward-looking statements involve significant risks and uncertainties that could cause actual outcomes to differ materially from the expected outcomes. Most of these factors are beyond the control of the DMS and are difficult to predict. Factors that may cause such differences include, but are not limited to: (1) our ability to successfully source and complete acquisitions and consolidate operations and realize the benefits of the companies. acquired by DMS on a timely basis consistent with our plan, including Crisp Results properties, Aimtell, PushPros, Aramis Interactive, and Traverse Data, Inc .; (2) the potential to disrupt the business of DMS, including, among other things, attracting and retaining customers, suppliers, key staff; (3) the COVID-19 pandemic or other public health crisis; (4) changes in client demand for our services and our ability to adapt to such changes; (5) the entry of new competitors into the market; (6) the ability to maintain and attract consumers and advertisers and successfully grow and operate our new health insurance agency business, in the face of economic change or competition; (7) the ability to maintain, grow and protect the data obtained by DMS from consumers and advertisers; (8) the creation of DMS technology infrastructure; (9) the ability to protect the intellectual property rights of DMS, including those we acquired through Traverse Data acquisition; (10) the ability to develop and maintain adequate internal financial controls and management systems, and to correct identified material weaknesses; (11) changes in applicable laws or regulations and the ability to maintain compliance; (12) our large level of debt; (13) changes in the NYSE trading price of our common stock and warrants; (14) changing the value of our private placement warrants; and (15) other risks and uncertainties that are identified from time to time in SEC DMS filings, including those under “Risk Factors” in the DMS Annual Report on Form 10-K and the successive SEC filings. There may be additional risks that we consider immaterial or unknown, and it is not possible to predict or identify all risks. DMS warns that the previous list of reasons is not exclusive. DMS warns readers not to place undue reliance on any expected statements, stating only the date they were made. DMS does not make or accept any obligation or commitment to publicly release any updates or changes to any anticipated statements to reflect any change in its expectations or any changes. or on the events, conditions or circumstances on which any statement is based.



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