Ferragni says lots of investor interest in her fashion brand -paper

 Ferragni says lots of investor interest in her fashion brand -paper


MILAN, May 12 (Reuters)Chiara Ferragni has received various expressions of interest from potential investors in her brand, the Italian Instagram star said in an interview on the fashion section of Milano Finanza published on Thursday.

Ferragni, 35 and Italy’s leading fashion influencer with 27 million Instagram followers, in January ordered BNP Paribas to find an investor to help expand its fashion brand internationally.

“We have received a lot of expressions of interest but we are still in the exploration phase with a lot of potential partners,” Ferragni told the newspaper.

Ferragni became popular with the launch of her fashion blog theblondesalad.com in 2009. She later launched her namesake brand, which includes clothing, shoes and makeup.

Asked about a possible listing for the brand, Ferragni added that it could be an option in the future.

“It’s definitely a goal for the brand even if not in the short term because I want to grow this brand before doing other operations,” he said. “It’s definitely a long -term goal.”

(Reporting by Agnieszka Flak; editing by Jason Neely)

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