How do you spell fun? S-T-E-V-E-N-S Sports Center

 How do you spell fun? S-T-E-V-E-N-S Sports Center


Joell Kipfer is the general manager of Stevens ’Sports Center in Midland.

Her husband, Travis, is the service manager and also leads the sales. Joell, his brothers, Bill Stevens, Jr., and Mike own the business with their father, Bill Stevens, Sr., and his wife, Debbie. Bill, Senior, founded the business.

Stevens ’Sports Center is located on Airport Road, visible from the US-10 highway, in Midland. They also own the original store, Stevens ’Cycle Sales, on Huron Road, in Bay City. The two stores combined have 25 employees. Both stores sell Polaris, Honda, Suzuki, Can Am, Kawaski, and Yamaha products including sidewares, ATVs, motorcycles, scooters, generators, lawnmowers, snowblowers, and power equipment. The Bay City store also sells a personal water boat.

They service everything they sell including oil changes, heavy service, tires, and “whatever they need.”


Joell and Travis have been married for five years. They have two children and two grandchildren. He graduated from John Glenn High School while Travis graduated from Southern Lakes Academy in Fenton. The couple lives in Midland.

How long have you owned your business? Joell: My dad started in March of ’67. (in Bay City, the Midland store was added in the mid-1990s).

What inspired your dad to start this business? Joell: His love of motorcycles.

What makes Midland a great place to own a business? Travis: It’s a nice community, clean, livable. Perfect location to serve most of Michigan. Lots of lakes and trails that really serve the machines we sell.

What are some ways your business is active in the local community? Joell: For many years, outside of Bay City, my dad had a charity golf event to help those in need. We lend vehicles for staff and volunteers to haul supplies to the event including River Road, Pig Gig, Center for the Arts Fair, swap meet at fairgrounds here. Travis: We donate different things to charities. We donated to the Snowmobile Museum in Naubinway in UP, a charity event for children. Across the state, we want to help everyone who needs it.

What are some of your interests and hobbies? Joell: We owned the side, riding in the woods. Bring the grandchildren. Fishing, camping. We own season tickets for the Loons.

What are some businesses you work in that can help make your business successful? Travis: We do a lot of work at Circle Auto, Mickey’s Sleds. Our banking than Huntington. We do financing with the Dow Credit Union. Joell: We get office supplies and stores at Staples, Costco, Gordon’s, trying to keep our dollars local.

Final thoughts to share with the community? Travis: We want to thank the community and its people for supporting us. Without them, the lights would not light up. We are just thankful that we can get up every morning to do our part to help the community thrive. Joell: We want to think of ourselves as a big happy family. We have customers like family, our staff, too.

Our slogan, “How do we spell fun? STEVENS. ”

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