By Lilit Marcus, CNN
As more and more countries are reopening their borders to eager tourists, a trendy new phrase has emerged on social media: travel for revenge.
The term is used to describe trips such as various family reunions, big splurge vacations and re-visiting favorite places, which leads to a question: so, what is is it
“Revenge” often has a negative connotation, as opposed to the happy, excited feeling many people have about making their first vacation in two years.
But the idea of “revenge travel” seems to be more about loving travel than waiting for a specific destination to make changes. Unless, let’s say, Romania steals your boyfriend or Peru fires you from your job, it seems weird to take revenge somewhere.
Perhaps “revenge travel” could be translated as revenge against the pandemic, or against Covid itself.
No. What is this?
“Travel revenge was a media buzzword that began in 2021 when the world began to open up, and people decided to make up for lost time,” said Erika Richter, vice president of the American Society of Travel Advisors (ASTA).
Part of the problem is that there is no good way to describe the current state of travel around the world. “Travel after the pandemic” is inaccurate, as the pandemic has not yet ended in many places. Different countries and regions operate on different timelines, with some removing all barriers to entry while others remain tightly controlled or even closed to foreign visitors.
Richter agreed with the overall sentiment behind the concept, even if he didn’t use the term “travel revenge.”
“It’s another way of saying,“ Hey, life is short. I want to book that trip. I want to spend more time with family. I want to connect with people and nature. I want to explore the world and find experiences that make me feel alive. ”
He’s not the only one in the tourism industry struggling to figure out how to talk about “revenge travel” as a trend.
“I don’t think the prefix‘ revenge ’is appropriate for what travel is,” Rory Boland, editor of Which? magazine, told CNN Travel. He called “revenge travel” a “bad term.”
However, he acknowledged that the phrase is clearly connected to people.
“What is trying to get, I think, is the desire of a lot of people to travel again, to see new places and meet new people, after a time of feeling static and pathetic. “
The people who do it
Whether they use the term “travel revenge” or not, many travelers report that they have made their first major trip since the pandemic began.
Deborah Campagnaro, who lives in British Columbia, Canada, is one of them.
She retired from her investment service job in the 30-plus years during the pandemic and looks forward to going on a big holiday celebration with her husband. The couple went on a group trip to Nepal in 2016 to hike the Annapurna Circuit, a challenging trek to some of the highest peaks in the country.
They really enjoyed the trip they were planning to take back to Nepal, this time on a regular itinerary. Pandemic-related closures and weather difficulties mean they have to be postponed multiple times. Finally, they confirmed tickets and bookings for September 2022.
Campagnaro and her husband are spending more time and experiences instead of expensive resort stays. They will stay in Nepal for the whole month and add a few days in the lakeside town of Pokhara as a treat.
“That wouldn’t have happened before,” he said of the side trip. “We just do it now because we can. it was great to have downtime there after the trip. ”
Rhode Island resident Brittney Darcy is also expecting a trip that failed in the pandemic.
The 26-year-old has been dreaming of going to Paris since she was a child watching her favorite movie, “Sabrina.” But the planned summer 2020 trip with his girlfriend was canceled when Covid exploded.
Now, he’s finally rescheduled his coveted vacation-but with a few stops and a few upgrades. Instead of five days in Paris, he will spend two weeks abroad in France and Italy.
“I went on a cross-country trip during Covid, but it wasn’t enough and I wanted to go to Paris and Italy and I haven’t been able to. We’re young and why not?” he told CNN.
The money he had saved from not traveling for two years was put into some vacation improvements. Instead of layover in Iceland or Ireland, Darcy and his girlfriend paid more for a direct flight from Boston.
Darcy admits that he has never heard of the term “travel revenge,” but once he has it it becomes a perfect term to apply to his trip to Europe.
“Covid has made me less frugal. We only live once, so I can spend my money on experiences.”
Recover lost time
One thing is clear: as vaccines launch and doors reopen, people around the world are excited to be back on the road.
Travel booking company Expedia tracks online search data related to travel and tourism. In 2021, the highest increase in average travel search traffic – 10% – was in May, the week after the European Union voted to extend their contract with Pfizer and approve the vaccine for use by teenagers.
The Expedia survey found that 60% of consumers plan to travel within the country and 27% to travel internationally by 2022.
And many of these travelers are willing to spend more money on a vacation than ever before.
A two-year stay at home means that some people have saved money and can now splurge on a more expensive hotel, a first class plane ticket or a one-time expense. in-a-lifetime experience.
Moreover, more and more companies are permanently changing their remote employment policies after the pandemic.
A Pew survey published in February showed that 60% of workers with jobs that can be done from home say they would like to work from home all or most of the time when the pandemic ends if given options.
For some people, working from home doesn’t have to mean from home – it can mean trying out an Airbnb in another country and spending a few weeks there combining work and travel.
Other destinations are apparently dominated by remote workers. Caribbean islands such as Barbados and Anguilla offer visas specifically for remote workers or “digital nomads” as a way to promote tourism.
So call it “travel revenge” or don’t. Either way, people have apparently changed their travel mindsets since the pandemic began, and that feeling of “oh, finally!” has a lot of power to sell plane tickets and hotel packages.
One of the people who joined the trend was Christie Hudson, Expedia’s head of public relations, who worked on the company’s travel survey.
“Honestly, I wasn’t too surprised [by the survey results] just because the findings are so strong that I feel personally, ”he said. “On my last vacation over the weekend, I booked several spa appointments and upgraded our flights to first class. I felt I deserved it.”
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