Ja Morant Makes a Cushy Fashion Statement in Hulu ‘Sellouts’ Spot

Unfortunately, that straight lime coat is just a prop — you can’t buy it, people! Ja’s stylin ’to promote Hulu + Live TV, which includes the entire streamer library, Disney + and ESPN.

“It takes a little longer than expected for the couch to go up-and down on the runway, so Ja spends most of the time lying on it in the middle of getting,” said Michael Schneider, Hulu’s VP of the brand. , live and licensed marketing, Muse said.

Unfortunately, Morant has exited the NBA playoffs for knee surgery, so he’ll probably spend some time on the sofas for a while.

Big Family Table promoted the fun ad, which dropped this week on social media, on TV networks and, of course, on postseason games. This follows LaMelo Ball’s recent “Sellouts” effort, where the Charlotte Hornets star will be memorable declaring her own branded faux cereal line.

Another new ad-venture from Morant-unrelated to Hulu-saw all-star co-star Lil Baby, previewing his new track, “Dark Mode,” on a Beats by Dre video produced by Translation.


Client Credits:
President Joe Early
Head of Marketing Scott Donaton
Head of Creative Reid Thompson
VP, Brand, Live & Licensed Marketing Michael Schneider
Director – Brand, Live & Licensed Marketing Rosalind Pressman
Team Lead, Live & Licensed Marketing Chie Kobayashi
Associate Live & Licensed Marketing Manager Jayla Winston

Agency Credits:
Large Family Table

BFT Credits and Titles:
Head of Creative Guto Araki
Group Account Director Chris Carter
Account Director Lacy Borko
Executive Integrated Producer Dan Kaplan
Senior Producer Matt Marty
Creative Director Eric Manchester
Creative Director Neal Desai
Account Director Andrew Haumersen
Account Director Natalie Uribe
Account Supervisor Wilhelm Lawrence
Director of Business Affairs Gabriela Farias
Music director Chip Herter
Music Supervisor Will Eichler

Live Action Production Company: People Hungry
Director Dave Laden
Executive Producer Caleb Dewart
Producer Shannon Bowen
Production Manager Drew Baker
Director of Photography Bryan Newman

Editorial: The Den Editorial
Executive Producer Jennifer Mersis
Sr. Editor Christjan Jordan
Assistant Editor James Bird
Senior Producer Carolina Padilla and Jessica Davis

Post VFX: Tribbo
VFX Creative Director Bibinho Carvalho
VFX Creative Director Rodrigo Pina
VFX Supervisor / Senior Flame Artist Rodrigo Pina
Flame Artist Sergio D ‘Piazza
3D Lead Artist Erick Buosi
3D Modeling by Alexandre Takeshi
3D Generalist Henrique Freitas and Gabriel Leça
VFX Producer Rafael Flaminio and Tato Carvalho
According to Fernando Diniz
TI Manager Lucas Pereira
Account Manager Carolina Barros

Company Color: Company3
Colorist Tom Poole
Color Producer Alexandra Lubrano

Audio Post Company: Lime Studios
Audio Mixer Matt Miller
Audio Assistant Ian Connie
Producer Susie Boyajan
Producer Cassie Underwood

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