Marriott debuts the hospitality industry’s first global omnichannel media network, allowing advertisers to deliver curated experiences to millions of travelers
BETHESDA, Md., May 16, 2022 / PRNewswire/-Marriott International, Inc., today announced the launch of the Marriott Media Network, an omnichannel cross-platform advertising solution for brand advertisers, enabling curated content experiences and offerings to guests throughout their travel journey. To leverage its network of proprietary channels, Marriott has partnered exclusively with Yahoo, an industry-leading unified stack advertising platform.
The Marriott Media Network will initially offer advertisers brand exposure to U.S. travelers and Canada, has finally expanded to travelers around the world including all of Marriott Bonvoy’s more than 164 million members, the company’s award-winning travel program. The network is expected to display premium inventory covering its proprietary channels including display, mobile, video, email and digital out-of-home (in-room television and digital screens) when fully deployed. . For brand advertisers, the Marriott Media Network will offer an unprecedented combination of scalable and personalized media to an audience of in-demand, high-intent travelers.
For travelers, customized brand experiences will drive smarter purchasing decisions and a more satisfying travel experience. The Marriott Media Network will provide travelers with relevant products and services during their trip, including on their way of purchase, pre-arrival and during their stay. The Marriott audience has a purpose, and travelers are in the right frame of mind when accepting these offerings.
“We are excited to launch the Marriott Media Network, which will enable advertisers to create curated content that is consistent with the 30 brands in our portfolio,” he said. Chris Norton, Senior Vice President of Marketing Channels & Optimization, Marriott International. “The Marriott Media Network will enhance connections through our proprietary visitor channels, creating a broader and more rewarding travel experience.”
Marriott’s media partnership with Yahoo supplies the supply and demand of the Yahoo SSP which serves as the exclusive access point for activating the Marriott Media Network supply. In addition, Yahoo’s global ad sales team will lead demand generation and sales across Marriott’s paid media and the Marriott Media Network, which will use Yahoo’s expanded Demand Side Platform.
“We are excited to work with Marriott International to drive meaningful growth through industry innovation,” said Iván Markman, Chief Business Officer, Yahoo. “As media networks become more important, we are well positioned to partner with Marriott to drive the hospitality industry’s first media network with an end-to-end demand and supply solution for free. cookie world. “
The exclusive offer is one of Yahoo’s strategic full-stack collaborations, highlighting Yahoo’s unique ability to support advertisers and publishers to unlock the full value of their content, audience, and marketing. Yahoo offers buying and selling capabilities as well as an exchange – all tightly combined to work better together. The Marriott Media Network will help open up new opportunities to connect and personalize ad experiences across paid and proprietary media channels.
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) based on Bethesda, Maryland, USA, and comprises a portfolio of approximately 8,000 properties under 30 leading brands spanning 139 countries and territories. Marriott operates and franchises hotels and licenses holiday ownership resorts around the world. The company offers the Marriott Bonvoy®, the highly recommended travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. Also, chat with us on Facebook and @MarriottIntl on Twitter and Instagram.
Yahoo is a global media and tech company that reaches nearly 900 million people worldwide, bringing them closer to finance, sports, shopping, games and news — with reliable products, content and tech that inspire their day. For partners, we provide a full-stack platform for businesses to maximize growth and drive more meaningful advertising, search and media connections. To learn more, please visit yahooinc.com.
SOURCE Marriott International, Inc.