Naomi Osaka leaves IMG to form her own sports agency

 Naomi Osaka leaves IMG to form her own sports agency


Naomi Osaka left IMG to start her own agency, she told Sportico.

Osaka’s sports agency, Evolve, will style all the capital letters as EVOLVE. He formed the agency with agent Stuart Duguid, who will also leave IMG.

Osaka’s contract with IMG expired at the end of last year, and talks to change the agreement were fruitless.

“I’ve spent my career doing things my way, even when people tell me it’s not as expected or traditional,” the 24-year-old Osaka native told Sportico in an email. “Evolve is the natural next step in my journey as an athlete and entrepreneur, as well as a way to continue to be myself and do things my way.”

Osaka, a four -time Grand Slam champion, told Sportico: “I strongly believe power athletes need to use our platforms to drive meaningful business.”

She is ranked 20th on Sportico’s 2022 list of highest paid athletes in the world with prize money and endorsements worth $ 53.2 million and is the highest earning women’s in the world. Sportico list. According to Sportico, Osaka has equity in approximately 12 brands. She also founded Kinlo, a skin care company, and has her own line of swimwear and apparel.

Duguid, with whom Osaka has an equity stake in Evolve, told Sportico in a phone interview that the agency will likely only consider adding a few clients. He and Osaka will invest in businesses together, he said.

“The core of Evolve is to build Naomi’s business from $ 50 million a year to $ 150 million a year,” Duguid said on the website.



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