(CNN) – As more and more countries are reopening their borders to eager tourists, a trendy new phrase has emerged on social media: travel to revenge.
“Revenge” often has a negative connotation, as opposed to the happy, excited feeling many people have about making their first vacation in two years.
But the idea of “travel revenge” seems to be more about loving travel rather than expecting a specific destination to make changes. Unless, let’s say, Romania steals your boyfriend or Peru fires you from your job, it seems weird to take revenge somewhere.
Perhaps “revenge travel” could be translated as revenge against the pandemic, or against Covid itself.
No. What is this?
“Revenge travel was a media buzzword that began in 2021 when the world began to open up, and people decided to make up for lost time,” said Erika Richter, vice president of the American Society of Travel Advisors (ASTA).
Part of the problem is that there is no good way to describe the current state of travel around the world. “Post-pandemic travel” is inaccurate, as the pandemic has not yet ended in many areas. Different countries and regions operate on different timelines, with some removing all barriers to entry while others remain tightly controlled or even closed to foreign visitors.
Richter agreed with the general sentiment behind the concept, even if he did not use the term “travel revenge.”
“It’s another way of saying,‘ Hey, life is short. I want to book that trip. I want to spend more time with family. I want to connect with people and nature. I want to explore the world and find experiences that make me feel alive. “
He’s not the only one in the tourism industry struggling to figure out how to talk about “revenge travel” as a trend.
“I don’t think the prefix‘ revenge ’is appropriate for what travel is,” Rory Boland, editor of Which? magazine, told CNN Travel. He called “revenge travel” an “ugly term.”
However, he acknowledged that the phrase is clearly connected to people.
“What is trying to get, I think, is the desire of a lot of people to travel again, to see new places and meet new people, after a time that feels static and scary. “
The people who do it
Whether they use the term “return trip” or not, many travelers report that they have made their first major trip since the pandemic began.
Deborah Campagnaro, who lives in British Columbia, Canada, is one of them.
She retired from her investment service job for 30-plus years during the pandemic and looks forward to going on a big celebratory vacation with her husband. The couple went on a group trip to Nepal in 2016 to hike the Annapurna Circuit, a challenging journey through some of the highest peaks in the country.
They really enjoyed the trip they were planning to take back to Nepal, this time on a regular itinerary. Pandemic-related closures and weather difficulties mean they have to be postponed multiple times. Finally, they confirmed tickets and bookings for September 2022.
Campagnaro and her husband are spending more time and experiences instead of expensive resort stays. They will stay in Nepal for the whole month and add a few days in the lakeside town of Pokhara as a treat.
“That wouldn’t have happened before,” he said of the side trip. “We’re just doing it now because we can. It’s great to have downtime there after a trek.”
Rhode Island resident Brittney Darcy is also expecting a trip that failed in the pandemic.
The 26-year-old has been dreaming of going to Paris since she was a child watching her favorite movie, “Sabrina.” But the planned summer 2020 trip with his girlfriend was canceled when Covid exploded.
Now, he’s finally rescheduled his coveted vacation-but with a few stops and a few upgrades. Instead of five days in Paris, he will spend two weeks abroad in France and Italy.
“I went on a cross-country trip during Covid, but it wasn’t enough and I always wanted to go to Paris and Italy and I haven’t been there yet. We’re young and why not?” he told CNN.
The money he had saved from not traveling for two years was put into some vacation improvements. Instead of layover in Iceland or Ireland, Darcy and his girlfriend paid more for a direct flight from Boston.
Darcy admits he has never heard of the term “revenge travel,” but once he has it it becomes a perfect term to apply to his trip to Europe.
“Covid has made me less frugal. We only live once, so I can spend my money on experiences.”
Recover lost time
One thing is clear: as vaccines launch and doors reopen, people around the world are excited to be back on the road.
Travel booking company Expedia tracks online search data related to travel and tourism. In 2021, the single highest increase in average travel search traffic-10%-was in May, the week after the European Union voted to extend their contract with Pfizer and approve the vaccine for use in teenagers.
The Expedia survey found that 60% of consumers plan to travel within the country and 27% to travel internationally by 2022.
And many of these travelers are willing to spend more money on a vacation than ever before.
A two-year stay at home means that some people have saved money and can now splurge on a more expensive hotel, a first class plane ticket or a one-time expense. in-a-lifetime experience.
Moreover, more and more companies are permanently changing their remote employment policies after the pandemic.
For some people, working from home doesn’t mean being from home – it means trying out an Airbnb in another country and spending several weeks there combining work and travel.
So call it “travel revenge” or don’t. Either way, people have apparently changed their minds about travel since the pandemic began, and that feeling of “oh, finally!” has a lot of power to sell plane tickets and hotel packages.
One of the people who joined the trend was Christie Hudson, Expedia’s head of public relations, who worked on the company’s travel survey.
“Honestly, I wasn’t too surprised [by the survey results] just because the results were so strong I felt personally, “he said.” On my last weekend vacation, I booked several spa appointments and upgraded our flights to the first class. I feel like I deserve it. “
Image of Seychelles by Getty