Signifyd Now Exclusive Provider of Commerce Protection Technology for DNA Payments’ Intelligent Payment Ecosystem

 Signifyd Now Exclusive Provider of Commerce Protection Technology for DNA Payments’ Intelligent Payment Ecosystem

SAN JOSE, Calif .– (BUSINESS WIRE)-Signifyd, the market leader in ecommerce fraud protection, announced that it is the exclusive integrated DNA Payments fraud protection technology, marking Signifyd’s expanding role in serving as a fraud solution provider for providers of the payment service focused on the future.

“Signifyd’s choice of DNA Payments as a fraud solution for its customers demonstrates the market’s reliance on Signifyd’s commercial protection technology,” said Signifyd CEO and Co-founder Raj Ramanand. “This partnership means thousands more entrepreneurs will be able to immediately unlock the profits they left behind with outdated fraud solutions.”

The collaboration enhances the transaction intelligence of the two partners, providing through DNA an accurate measure of the level of risk associated with each order and a recommendation to ship it or not depending on the risk. High -quality decisions mean that DNA merchant customers pass much cleaner transaction traffic to their banks, which is key to maintaining a high approval rate.

DNA Payments ’deeper intelligence and reliable decision making gives the payment service provider a distinct competitive advantage when merchants have multiple options when choosing a payment service provider.

“The strong partnership accompanies one of the fastest growing payment companies in the world with an industry leader in ecommerce fraud protection. This partnership combines two strong sources of transaction intelligence. – the stream of DNA data generated from the processing of £ 900 million in orders a month and Signifyd’s network of thousands of merchants around the world. Together, the intelligence is unmatched, “said Mark Whybrow, head of ecommerce sales for DNA Payments.

Signifyd’s fraud protection technology has helped thousands of merchants avoid chargebacks, dramatically reduce error mitigation and eliminate manual review, while demonstrating the ability to increase the number of approved orders on average 5% to 9%.

Together Signifyd and DNA Payments are facing one of the most confusing tasks of balancing ecommerce in a new and innovative way. Entrepreneurs and their technology partners need to provide a smooth buying journey while protecting the business from fraud. While fraud will account for about 2% of online transactions by 2021, according to an analysis of Signifyd data, merchants consistently reject 14% of orders, much in an excessive effort to avoid fraud, according to 451 Research.

Fear of cheating triggers a downward spiral. Global payments consultancy CMSPI estimates that 20% of Europe’s reductions are false reductions, meaning lost sales and possibly lost customers in a lifetime. Add to that the money spent to get disappointed customers in the first place and the spending needed to replace lost customers and the costs continue to rise.

Signifyd’s fraud protection technology avoids harmful inheritance payment methods by relying on machine learning and large amounts of transaction intelligence to understand the identity and purpose behind each order. The solution relies on transaction intelligence from Signifyd’s Commerce Network, a network of thousands of merchants and gateways around the world.

That intelligence, combined with dynamic machine learning models, means Signifyd’s technology can trace legitimately from fraudulent orders immediately, ensuring order fulfillment is not delayed by lengthy checks. .

Increasing the accuracy and speed of Signifyd’s self -intelligence DNA Payments technology from 65,000 customers is a key step in future payments.

About DNA Payment

DNA Payments Limited, founded by Arif Babayev and Nurlan Zhagiparov, is one of the largest independent, fully vertically integrated omnichannel payment companies in the UK and EU. DNA Payments Group includes an in-house Gateway, serving large corporations and medium-sized enterprises and several ISOs, serving SME customers. It is also one of the largest PaaS and SaaS service providers to multinational Acquirer and Bank. DNA Payments currently processes over £ 900m per month and has over 100k terminals serving 65k customers across the UK and EU.

With headquarters in London and numerous hubs across the United Kingdom, DNA Payments Limited is authorized and regulated by the Financial Conduct Authority to provide payment services under the Payment Services Regulations 2017.

If you would like to receive more information about us and our services, please contact us at: [email protected]

About Signifyd

Signifyd provides an end-to-end Commerce Protection Platform that utilizes its Commerce Network to increase conversions, automate the customer experience and eliminate consumer fraud and abuse for retailers. Signifyd customers appear on Fortune 1000 and Digital Commerce 360 ​​Top 1000 lists. It was named the 2022 leading provider of payment security and fraud prevention in the Top 1000 Retailers of Digital Commerce 360. Signifyd is located in San Jose, CA, with locations in Denver, New York, Mexico City, São Paulo, Belfast and London.

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