While the metaverse and Web 3.0 remain two of the most talked about concepts today, brands from all sectors around the world are moving into the virtual world to explore new market opportunities, new ways to generate revenue, and access potential new customers. To better understand the growing ecosystem happening within virtual fashion, check out these discussion points using a three-day webinar event: ‘Fashion in Web 3.0: Creativity, Sustainability and Gen-Z,’ hosted of the Bund’s Chinese creative and commercial platform Bond, consultancy agency Yehyehyeh, and Jing’s day.
Web Fashion 3.0: Creativity, Sustainability and Gen-Z
One particular demographic, showing signs of interest and interactivity in Web 3.0 are the digital natives of Generation Z. But what does Gen-Z want from the metaverse? And how do brands take care of this growing widespread demand while continuing to keep pace with technological advances? These new channels of interaction require brands to strategically rethink their roadmap and think outside the box, especially when it comes to digital fashion.
In the course of the event, the forum will host a panel of pioneers from all corners of the digital fashion world, such as speakers AUROBOROS, IoDF, Wolford, DRESSX, Dragon City, Digital Village, and RTFKT Studios, who each will share insights into the practices, techniques and inspiration behind their exploration of fashion technology and implementation of metaverse creation concepts.
Day One – Digital Fashion Creativity
To kick off the event, representatives from the digital fashion platform and leading metaversal players, AURORAS and The Institute of Digital Fashion, will participate to discuss and share their in -depth practices when it comes to creative practices in the virtual world. The panel included Paula Sello and Alissa Aulbekova, Founders of AUROBOROS; Shao Hao, Fosun AI Business Leader and Leanne Elliot-Young, Co-Founder and CEO of the Institute of Digital Fashion, will explore how virtual technology can empower fashion design, with the tools Web 3.0 offers to designers who seeks more diverse ways of presenting unrestrained creative works in the metaverse.
Day Two – Continuing Web 3.0
The conversation surrounding the continuation of fashion isn’t going anywhere. Now, with the advancement of Web 3.0 and virtual fashion trajectory, the global consensus needs to consider what role the metaverse can play in these challenges. The second day will explore how virtual fashion can reduce reliance on materials and fabrics and work to create an environmentally-friendly eco-system, simultaneously dissecting how brands can use virtual technology and find more effective sustainable fashion solutions. Hosted by Shaway Yeh, the founder of yehyehyeh, it includes a speaker from Austrian skinwear specialist Wolford, Silvia Azzali, the Chief Commercial Officer; Julien Rosilio, Head of Development of fashion platform DRESSX and Roy Zou, Founder of Dragon City, the largest Chinese community virtual world platform Decentraland.
Day Three-How to Attract Gen-Z to Web3.0
As digital natives, Gen-Z has become a new large group of consumers, spending more time in the virtual world and expecting brands to provide them with experiences and personal service. With this in mind, brands need to incorporate strategies aimed at attracting the needs of the demographic and connecting these young generations of consumers.
The last day of the event, hosted by Jing’s dayGemma A. Williams of Gemma, will highlight the importance of integration and community among Gen-Z digital natives, and how it can implement a brand’s Web 3.0 plan. Speakers include Evelyn Mora, CEO and Founder of meta-universe platform Digital Village; Benoit Pagotto, Co-founder of RTFKT Studios and Giovanna Graziosi Casimiro, Metaverse Producer of the Decentraland Foundation.
Please click here to register for the event, which takes place from May 31 to June 2, 7 pm-8pm CST.