Will you watch TV on Twitter? | Tech/Gadgets

 Will you watch TV on Twitter? | Tech/Gadgets


Twitter announced several collaborations with Condé Nast, Essence, E!  News and WNBA.  - Unsplash photo
Twitter announced several collaborations with Condé Nast, Essence, E! News and WNBA. – Unsplash photo

SAN FRANCISCO, May 11-Twitter continues to diversify its offering. After its launch in audio, the social network continues to move towards video content specially designed for its platform.

Whether it’s entertainment, music or sport, TV programs can find a home on Twitter. Could it be your go -to for TV content?

“The Twitter timeline is where the highlights first hit. It’s the place people go to watch, debate and participate in the most moments of games, news, games and entertainment every day and we’re excited to announce a unique line of new content opportunities, ”said TJ Adeshola, Head of Global Content Partnerships at Twitter.

The social network is increasingly fostering partnerships with popular TV channels such as E! News and Fox Sports to offer movies specially tailored for the platform.

The FIFA World Cup on Twitter

Recently, Twitter announced a partnership with Fox Sports channel to lead up to the 2022 football World Cup and the 2023 Women’s World Cup. The program will include live broadcasts before and after the whistle of matches.

These programs, specially designed for the social network, will include analysis, discussions and predictions from channel personalities. Highlights of the tournaments will also be displayed on Fox Sports ’Twitter accounts, Fox Football.

The partnership also promises a weekly audio event on Twitter Spaces, where Fox Sports will provide live analysis. “It’s great to work with this Twitter collaboration that shares our mission of being‘ live ’and setting high watermarks for World Cup coverage on social,” said Michael Bucklin, SVP, Digital Content, Fox Sports.

This partnership, which includes competition between men and women, marks a first for Twitter. While special programs are already planned for sporting events, the matches themselves will not be broadcast on the social network. That’s why you need to watch them on the TV channel!

Red carpet and reality TV

Fox Sports isn’t the only media outlet partnering with Twitter. Recently, the platform also announced a partnership with E! News for movies designed for the social network, covering the “biggest movies in the TV universe.”

title While You’re Streamingthe series launched on April 15 with the first installment of the reality show The Kardashians on Hulu. Other shows are already expected to be covered, including the series Stranger Things on Netflix, Obi-Wan Kenobi at Disney+ and Real wives, Twitter revealed.

Twitter has also partnered with Condé Nast to set up live broadcasts, including red carpet coverage of the Met Gala, post-Oscar party at the Vanity Fair, and the Pitchfork Music Festival. A multi-year partnership that will also offer Twitter Spaces audio events.

Audio can still be a stellar attraction on the platform. Twitter plans to enhance its audio Spaces by setting up media-driven events. For example, Essence will launch discussions to discuss new trends and events.

The American Women’s Professional Basketball League (WNBA) will also do Spaces activities organized throughout the season. – ETX Studio





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