The first products from Zara’s Renewcell collaboration are now available on the Inditex brand’s e-commerce site.
The clothes in the Zara x Circulose capsule collection, launched on August 4, are made with Circulose, a branded material made from 100 percent recycled textiles. Styles include long dresses with cutout details as well as open-weave sweaters and a ribbed co-ord set, all in natural, non-dyed colors.
Circulose, produced by Renewcell, is a biodegradable raw material used to produce textile fabrics such as viscose and lyocell for the fashion market. Fibers made with Circulose help brands limit the use of virgin textile fibers, reducing the climate and environmental impact due to the production of raw materials and waste.
“Zara is one of the biggest fashion brands in the world, a testament to its power to influence real change within the industry,” said Renewcell CEO Patrik Lundström. “Collaborations with such global brands have led to our vision of changing lifestyles and our rapid growth would not have been possible without partners like Zara joining in this transition. We are delighted to unveil this collection created by Circulose as the latest step in our ongoing collaboration.
Zara’s website includes a landing page for Renewcell that educates consumers on how fiber technology works. In a video on the site, German Garcia Ibañez, head of sustainable products and supply chain for Inditex, said that Circulose “shows that circularity is possible in this industry,” adding that the clothes made using fiber shows “no difference” compared to those made. from the traditional virgin input.
Soon to be commercial scale at its new plant in Sundsvall, Sweden, Renewcell’s 100 percent textile-to-textile recycled material Circulose continues to keep waste out of landfills by creating value through circular supply chains with brands around the world, now with Zara.
The new plant is expected to recycle an annual 60,000 tons of material. In March, Renewcell signed a letter of intent with Daiwabo Rayon Co., a Japanese cellulosic fiber producer, for a long-term commercial collaboration around the production of man-made cellulosic fiber. The agreement confirms the intention of the two companies to cooperate in the supply of textile fibers made with Circulose.
In January, Renewcell signed multi-year purchase agreements with three European textile processors, securing a large supply of garment castoffs for the new, larger Ortviken facility next year. Agreements with Germany’s Soex, Switzerland’s Texaid and Sweden’s Sysav will lock in thousands of tons of textile waste each year for conversion to Circulose.
For Zara, this collaboration is part of parent company Inditex’s “Sustainability Innovation Hub,” an open-innovation platform. The goal is to work with startups, academic institutions and tech centers to promote and scale initiatives to develop new materials, technologies and processes that reduce the environmental footprint of fashion and help progress towards more sustainable production.
Zara and Inditex aim to achieve climate neutrality by 2040.
Additional reporting by Jessica Binns.